Psychographics (Crossword)
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Definitions of “Psychographics”
If the answer you seek is not in the answers above these definitions may help solving your crossword puzzle.• Audience analysis on the basis of psychological factors such as lifestyles
• (also known as lifestyle segmentation) defining consumers in terms of their attitudes
• The use of demographics to determine the attitudes and tastes of a particular segment of a population
• Any characteristics or qualities used to denote the lifestyle or attitude of customers and prospective customers
• A term that describes consumers or audience members on the basis of psychological characteristics initially determined by standardized tests
• Any characteristics or qualities used to denote the life style(s) or attitude(s) of customers or prospective customers
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